Summer inventory planning: why most brands run out of stock in July
Most brands run out of stock in July because they planned inventory in April. Summer is when casual shoppers move online for seasonal items like garden furniture, outdoor clothing, camping gear, paddling pools. Categories that sit quiet...
Advice for Retails Startups
I had a great meeting with a retail start-up the other day. Made me think of the advice I would give myself when I was starting out. Here goes: Margins: Focus on high margins products as low margins make everything difficult. You can’t hire enough people; you can’t spend enough on promotion. It tends to...
Understanding Site Speed and Core Web Vitals with Shawn O’Neill from Speed Sense
This interview is available on Youtube and as a Podcast. Shawn O’Neil from Speed Sense is an expert on website speed. In this podcast, we discuss how you know if you have a website speed issue and how to build an engaging website experience Why is site speed important? Website speed is important for three...
Grow your sales by word-of-mouth marketing with Raul Galera from Referral Candy
Listen to the podcast on Anchor.fm In this week’s podcast, Trevor talks to Raul Galera from Referral Candy about how to set up a successful online referral scheme. What is an eCommerce referral scheme? If your service is good, word-of-mouth marketing will already be happening for your store. A referral scheme encourages this behaviour by...
Using Interactive Quizzes on Shopify to improve Conversion with Gen Furukawa from Prehook
In this week’s show, Trevor talks to Gen Furukawa from Prehook, an application for Shopify which allows merchants to run quizzes to learn more about their customers. What is a quiz A Shopify quiz (as enabled by Prehook) asks customers questions and collects data about their preferences. It helps them find the product they want...
Shopify Usability with Adam Pearce from Blend Commerce
Adam Pearce works for the leading Shopify usability agency Blendcommerce. Having just launched our own Shopify storefront, in this week’s eCommerce odyssey Podcast, Trevor took the opportunity to pick Adam’s brains on maximising the conversion rate of Shopify storefronts. Some key take aways are below: Put all relevant information on product pages Given that most...
Using charitable giving to boost your eCommerce sales with Andrew Forman from Givz
Fascinating interview on the Ecommerce Odyssey Podcast with Andrew Forman, the founder of Givz. Givz enables any Shopify merchant to set up their own Amazon Smile style charitable donation service. Instead of opting for a discount, customer can donate their discount to a charity of their choice. I was unconvinced to begin with but in...