Seasonal listing optimisation: preparing for summer sales

Seasonal listing optimisation: preparing for summer sales The summer shift in search behaviour Most brands waste their summer season by not adjusting their listings for seasonal demand. June through August is when search behaviour shifts. People are buying for holidays, garden projects, outdoor entertaining. Your listing optimisation from March is now working against you.

Amazon A+ Content Guide

A+ Content is the rich media section at the bottom of your Amazon product listing, labelled “From the manufacturer”. It’s an opportunity to tell your brand story, demonstrate product benefits visually, and significantly increase your conversion rate. For brand-registered sellers, A+ Content is one of the highest-ROI optimizations available. Contents What Is A+ Content? Why...

Amazon Backend Keywords Guide

Backend keywords are search terms you want to rank for but couldn’t fit naturally into visible listing elements like your title, bullet points, or description. They’re hidden from shoppers but indexed by Amazon’s search algorithm. Backend keywords are your last resort for capturing search traffic on relevant terms that don’t appear elsewhere in your listing.

Amazon Listing Optimisation Guide

Your Amazon product listing is your storefront, sales letter, and customer service desk combined. It’s the only opportunity you have to convince a customer to purchase before they click “Add to Basket.” A poorly optimized listing gets buried in search results; a well-optimized listing appears on page one and converts browsers into buyers.

Amazon Product Photography Guide

Images are the most important part of your Amazon listing. Many shoppers will not even bother to read your description. They make their purchasing decision based on images alone. Professional photography is the single most important conversion factor. Over 50% of your conversion rate derives from image quality and presentation.

Amazon Product Titles That Rank

The product title is the single most important element of your Amazon listing. It’s the first thing shoppers see in search results, and it’s the primary way you communicate what your product is to both potential buyers and Amazon’s search algorithm. Keywords in your title tell the algorithm precisely what your product is, making it...