Amazon ACoS Explained

ACoS is perhaps the most important metric you’ll track as an Amazon seller. It measures advertising efficiency and directly determines whether your advertising is profitable or burning money. Understanding ACoS and how to optimize it is critical to scaling your Amazon business profitably. Contents What Is ACoS? What Is a Good ACoS? Understanding Profitability Through…

Amazon Advertising for New Sellers

With the ever-expanding range of products available on Amazon, now serving over 310 million customers across 21 marketplaces, it can be challenging for new products to gain traction. The primary obstacle is simple: your listing lacks a sales history. Historical listing performance factors form the foundation of Amazon’s ranking algorithm. A product’s position in search…

Amazon Sponsored Brands Guide

Sponsored Brands enable registered brand owners to showcase their entire product portfolio with custom creative. Unlike Sponsored Products, which promote individual items, Sponsored Brands ads feature your logo, custom headlines, and product collections. They appear in highly visible placements at the top, middle, and bottom of search results, generating 2-3x higher click-through rates than Sponsored…

Amazon Sponsored Display Guide: Off-Amazon Advertising for UK Sellers

Amazon Sponsored Display (SD) is the most underutilised advertising tool in most UK sellers’ arsenals, despite being the only Amazon ad format to reach customers beyond the Amazon.co.uk ecosystem. Whilst Sponsored Products dominates bottom-funnel intent-based traffic and Sponsored Brands captures navigation, Sponsored Display fills the critical top and mid-funnel gap by delivering visual ads to…

Amazon Sponsored Products Guide

Sponsored Products is the most used Amazon advertising format. It’s simple to set up, goes live within the hour, requires no custom creative, and directly drives sales. Whether you’re launching a new product or scaling an existing one, Sponsored Products should be a core part of your Amazon advertising strategy. Contents What Are Sponsored Products?…

Amazon PPC Advertising Guide

Amazon advertising is essential for new product launches and competitive categories. Without advertising, your new listing sits on page 10 of search results, invisible to customers. With advertising, you drive immediate visibility while building sales velocity that improves organic ranking. Amazon’s advertising platform now handles £68 billion in annual ad revenue (2025), making it one…

Amazon Promotions and Deals: Complete Guide for UK Sellers

Amazon promotions are one of the fastest ways to accelerate sales velocity, attract new customers, and move excess inventory on Amazon UK. UK sellers who master promotional mechanics can drive 150-300% spikes in sales during well-executed campaigns, yet many leave money on the table by treating promotions reactively rather than strategically. This guide walks you…