### Amazon tightens ASIN creation rules: what it means for UK sellers

Amazon is tightening ASIN creation rules, and resellers are losing access to entire product categories. Vendors and third-party sellers can no longer create new ASINs for brands enrolled in Amazon Brand Registry unless they hold a formal Reseller role. The policy took effect June 1, 2026.

### How to win Father’s Day sales on Amazon

Most brands waste June by treating it like any other month. Why Father’s Day matters: Father’s Day is mid-month. It is the second-biggest gifting event after Christmas for many categories. If you sell anything men might want, you have four weeks to capture that demand.

### Prime Day 2026: Amazon Seller Preparation Guide – Inventory Deadlines and Deal Submission

Prime Day 2026 is coming. Most sellers are already behind. If you missed the April 30 deal submission deadline, you lost $50 per deal. That’s real money. But the bigger problem isn’t the discount—it’s inventory. Your inventory cutoff is May 27 (or June 5 if you’re using Amazon-optimized splits).

### Amazon cancels SP-API fees: why Amazon sellers should care

Amazon just cancelled the planned SP-API fees. This affects the software stack behind: inventory syncing, repricing, listing management, reporting, forecasting, agency, and operator workflows. If those fees had stuck, the cost would have landed on you.

### Amazon’s 2026 FBA Fee Changes: What You Need to Know

Amazon just dropped their 2026 FBA fee changes. Starting January 15, 2026, fulfillment fees are going up. Average increase: $0.08 per unit. April 17 brings a 3.5% fuel and logistics surcharge on top of this.

### Amazon Ending FBA Prep Services in 2026: What Sellers Need to Know

Amazon’s ending FBA prep services January 1, 2026. No more bagging, labeling, or prepping through Amazon. Compliance risk goes up; one mistake and inventory gets rejected or delayed. You need a partner or in-house operation ready before the deadline.