Watchgecko

WatchGecko sells a wide range of high-quality replacement watch straps. WatchGecko had been selling on Amazon UK for a year before asking us to take over managing the account, but they had achieved little in the way of sales.

What we did

We overhauled the whole account. WatchGecko has high-quality products and sells at a premium to the market – we needed to make sure that all aspects of the listings supported the price point and conveyed the quality. The listings needed improvement, so we created new copy and added back-end search terms and product attributes. Images were already excellent, but we added video and infographics.

We started advertising, which helped drive sales. It has proved a difficult account for ads, and we had to try a number of approaches before we found a structure that delivered a low ACOS and only a minority % of sales were being sold via ads.

We have worked closely with WatchGecko to identify further ranges to sell; new ranges have been important in driving sales, supported by Vine reviews and ads. We also opened new Amazon markets in the US, Japan, Australia, Canada and, most recently, across the EU, using remote fulfilment from the UK.

Results

UK sales have increased more than 10-fold and have continued to grow since we took over in Feb 24. With success in the US, Japan and smaller markets, total sales have grown 50x in under 2 years, accounting for 1/3 of the company’s total sales.