Aquapac

Aquapac have been making and selling the world’s best waterproof pouches for 40 years; armed forces and coast guards choose them to protect vital equipment like phones and radios. They have been making mobile phone cases longer than anyone else in the world.

What we did

We reviewed the entire account to find areas for improvement and grow sales. This included

• Rewrote all the product listings to ensure they really sold the products.
• Reorganised products into parent/child variations, which combined reviews and helped customers find the right size and product for them.
• Simplified names and product ranges, to make it easier for consumers to understand.
• Launched Amazon Business to grow sales from professional customers.
• Pushed the client for better images, always key to selling online.
• Tore up the ad campaigns and started again.

Results

We took over the account at the beginning of 2024. Sales are now running at twice the level of 2023, on a substantially similar product range, and is growing. We have shown consistent growth each year. In particular, we have been able to take much better advantage of the key summer peak.

The lesson? That there is room for even mature accounts to grow, with the right attention to detail and ongoing love.