Ravencourt Living

Ravencourt makes products to help the elderly, the infirm, and those with learning difficulties live longer, independently. Ravencourt had been selling on Amazon for some time, but sales had been disappointing. Their Amazon sales were flat-lining, and they wanted growth.

What we did

Given the nature of the products, they are usually bought by carers and loved ones, rather than the person who will use them. Listings, therefore, needed to explain the products’ benefits clearly and straightforwardly. We therefore rewrote all the product listings with the target customer in mind. We also:

• Used Amazon Vine to gain more reviews.
• Reorganised products into parent/child variations, which combined reviews.
• Activated Amazon Business to grow sales from the likes of care homes and schools.
• Pushed the client for better images, always key to selling online.
• Tore up the ad campaigns and started again.

Results

Sales have tripled over the past 2 years we have worked on the account, with consistent growth. By focusing on products we thought had potential, we have grown the real winners from 3 to 10, giving the business greater stability. Ad spend is low, at around 5% of total sales, to help the client’s profitability.