Doulton Water Filters

Doulton Water Filters have been manufacturing and selling ceramic water filters for 200 years. When we took over their Amazon account, they had been struggling with low, static sales and with advertising costs almost as high as their sales.

What we did

We restructured our advertising to reduce spend while showing for more relevant searches, focusing on the right keywords and competitor product targeting. In parallel, we rewrote all listings to highlight key selling points and add back-end search terms. We used Vine where necessary to gain reviews. We ensured all listings had FBA and FBM options and deleted all obsolete listings from the account. Targeted promotions helped increase the sales rate. Once the UK was firing on all cylinders, we launched across Europe using pan-EU FBA, with ad campaigns in each country.

Results

We immediately cut ad spend by 2/3rds, whilst still delivering improved sales from our first month. UK sales have since grown 5x, whilst EU sales have already reached 70% of the home market.