Amazon Seller Knowledge Base

This knowledge base draws directly from VendLab’s hands-on Amazon experience. Whether you’re launching your first product or scaling an established business, you’ll find practical guidance grounded in what actually works on Amazon.

Contents

  • Getting Started on Amazon
  • Amazon Fulfilment
  • Product Sourcing and Launch
  • Amazon Listing Optimisation
  • Amazon Advertising
  • Brand Building on Amazon
  • International Expansion
  • Account Management

Summer inventory planning: why most brands run out of stock in July

Why July is the inventory killer

Most brands run out of stock in July because they planned inventory in April. Summer is when casual shoppers move online for seasonal items like garden furniture, outdoor clothing, camping gear, paddling pools. Categories that sit quiet...

Amazon tightens ASIN creation rules: what it means for UK sellers

Amazon is tightening ASIN creation rules, and resellers are losing access to entire product categories. Vendors and third-party sellers can no longer create new ASINs for brands enrolled in Amazon Brand Registry unless they hold a formal Reseller role. The policy took effect June 1, 2026.

Weekly Amazon Seller Central News

Stay informed with the latest updates and developments in Amazon Seller Central. This week brings important news and insights that every Amazon seller should know about.

Seasonal listing optimisation: preparing for summer sales

The summer shift in search behaviour

Most brands waste their summer season by not adjusting their listings for seasonal demand. June through August is when search behaviour shifts. People are buying for holidays, garden projects, outdoor entertaining. Your listing optimisation from March is now working against you.

Amazon’s new FBM handling time requirement: what it means for sellers

Amazon is tightening the screws on seller-fulfilled operations, and most FBM sellers are not ready.

What changed

Starting June 29, 2026, every seller-fulfilled SKU must have accurate SKU-level handling time settings. You can either enable Automated Handling Time or set it manually per SKU.

How to win Father’s Day sales on Amazon

Why Father’s Day matters

Father’s Day is mid-month. It is the second-biggest gifting event after Christmas for many categories. If you sell anything men might want, you have four weeks to capture that demand.

Amazon Seller Fulfilled Prime Speed Rules Change July 6, 2026: What You Need to Know

Amazon is raising the minimum delivery speed requirements for Seller Fulfilled Prime (SFP) offers. On July 6, 2026, the rules change. More SFP offers will need national one-day or two-day coverage instead of regional fast shipping. Lose the Prime badge and you lose Buy Box share and conversion lift. Single-warehouse sellers are most exposed.